I had the great opportunity to help create the 1st Annual Bolt24 Real Star Awards hosted by Desus & Mero. 


For the NBA All-Star Weekend, Bolt24 honored the realest talent in the game across 24 categories of realness and ridiculousness. 


It was the first-ever award show on Instagram Stories. And of course, it took place in a bodega. 


Created with in partnership with the entire Gatorade team at TBWA\Chiat\Day and these talented knuckleheads: Mark Peters, Chris Rodriguez, Guy Helm, and Christian Laniosz.

Role: ACD \ Writer

 

The campaign was even nominated for a Webby for best use of IG Stories.